Email Marketing

Ask and You Shall Succeed
You've probably heard the saying "Beauty is in the eye of the beholder." When applied to e-mail marketing, a more ...

The Difference a Test Makes
What if you could make a slight change to one of your e-mails and get a 20 percent lift in opens or a 10 percent increase in ...

Make an Offer They Won't Refuse
Take action. Isn't that what you want your readers to do when they receive and read your e-mails? You may want them to buy ...

E-Mail Subject Lines: Beyond the Basics
Last month, we examined the important role the subject line plays in getting your contacts to open the e-mails you send. Now ...

All Email Marketing Articles

• ROI through relevance

GOT Corporation - Driving ROI through email marketing relevance: key tactics

• Turning browsers into buyers

GOT Corporation - Tips to get higher delivery rates on your email campaigns

• 12 Months of Holiday Promotions

Entrepreneur.com - If you think holiday marketing begins just after Halloween and ends on New Year's Day, think again. For most small businesses, holidays from Father's Day to Administrative ...

• Capture Holiday Business

Yahoo! - Email marketing could be the best gift you could give yourself this season.

• Getting the Right Message Out - As Easy As A/B

GOT Corporation - In an effort to increase your click-through and open rates, consider implementing an A/B test.

• Improving email delivery rates

GOT Corporation - Tips to get higher delivery rates on your email campaigns

• Taking your campaigns to the next level

GOT Corporation - Try new email marketing tactics that are proven to drive results

• The Accidental Spammer

GOT Corporation - Email "spam" is in the eye of the reader-one person's valued information may be another person's spam. You know your list is truly opt-in, but people are so ...

• Change is Good!

GOT Corporation - Redesigning an email template is something that every email marketer has had to consider at one point or another. Very few websites out there have the same design they did 2 years ...

• Content is still king

GOT Corporation - A great-looking email template can do a lot for your campaigns, from establishing credibility with your readers to establishing brand recognition over the long run. However, your ...

• A Powerful Email Communication Tool for Your Business

Yahoo! - Do you demand greater impact from your email communications? A more powerful email tool may be the solution you're looking for.

• Building and Writing Email Messages

Yahoo! - An effective email marketing campaign is a great way to build your business, and taking the time to develop the content of your emails will go a long way towards achieving your ...

• Email Marketing Overview

Yahoo! - Email is a simple, fast, cost-effective and powerful way to communicate with customers and prospects. Incorporating email marketing into your overall marketing and advertising ...

• Creating, Maintaining, and Using Email Lists

Yahoo! - Staying in touch with existing customers is the best way to make sure that they remain customers. And continually getting your message across to prospective customers will ...

• Choosing an Email Marketing Firm

Yahoo! - Your email marketing campaign could be one of the largest components of your marketing efforts, and, as such, needs to be done correctly so that it succeeds as well as you need it ...

• Create Demand with E-Mail Newsletters

AllBusiness.com - You have registered your site with search engines, implemented a public relations campaign, and purchased advertising. But your site's daily visitors are still in the single...

• Small Businesses Marketing with Text Messaging

AllBusiness.com - Text messaging is gaining popularity as an advertising medium because it is relatively inexpensive and allows businesses to reach out to highly targeted consumers. Should you get...

• How to Qualify Sales Prospects

AllBusiness.com - When you're striving to grow your business, it's easy to get caught up chasing every lead that comes your way. But all prospects are not created equal.

• Developing E-Mail Marketing Lists

AllBusiness.com - Email-marketing can generate leads and increase sales for less cost than traditional direct marketing. Learn how to develop your email list to maximise your e-marketing benefits.

• Ten Attention-Getting Ways to Use E-Mail Lists

AllBusiness.com - Email offers you new ways to make the most of your marketing efforts.